Hope Factory’s platform allows our customers to support their objectives – whether business or cause related – by easily and effectively engaging their audiences with two powerful and related tools, transaction Round UP and Cash Forward.
Transaction Round UP (also referred to as micro-donating) is collecting ‘digital’ spare change from every single purchase made with an enrolled credit card – in-store, online, or automatic recurring transactions.
Cash Forward (an active form of cause marketing) is where donations from participating Merchants and other supporting ‘Booster’ businesses’ are triggered through enrolled consumer purchases at those same Merchants.